Keller Kevin Lane  <br/><br/>
Building measuring and managing brand equity/2e 

 - 2nd ed. 
 - Delhi  PHI  2003 
 - xiii,788p. 
<br/><br/><label>ISBN: </label>9788120323094 
<br/><br/><label>Subjects--Index Terms: </label>Opening perspective  Growing and sustaining brand equity  Measuring and interpreting brand performance  Planning and implementing brand marketing programs  Brand positioning and values  
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL