TY  - BOOK
AU  - Keller Kevin Lane 
TI  - Building measuring and managing brand equity/2e
SN  - 9788120323094
U1  - 658.827 
PY  - 2003///
CY  - Delhi
PB  - PHI
KW  - Opening perspective
KW  - Growing and sustaining brand equity
KW  - Measuring and interpreting brand performance
KW  - Planning and implementing brand marketing programs
KW  - Brand positioning and values
ER  -