Best,Roger J <br/><br/>
Market-based Management/4e.  strategies for growing customer value and profitability 

 - 4th ed. 
 - Delhi  PHI  2005 
 - xix,506p. 
<br/><br/><label>ISBN: </label>9788120328068 
<br/><br/><label>Subjects--Index Terms: </label>Marketing orientation and performance  Market analysis  Marketing mix strategies  Strategic marketing  Marketing plans and performance 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BES