TY  - BOOK
AU  - Best,Roger J
TI  - Market-based Management/4e: strategies for growing customer value and profitability
SN  - 9788120328068
U1  - 658.8 
PY  - 2005///
CY  - Delhi
PB  - PHI
KW  - Marketing orientation and performance
KW  - Market analysis
KW  - Marketing mix strategies
KW  - Strategic marketing
KW  - Marketing plans and performance
ER  -