Apte, Govind <br/><br/>
Services Marketing 

 - New Delhi  Oxford  2004 
 - xi,440p. 
<br/><br/><label>ISBN: </label>9780195667585 
<br/><br/><label>Subjects--Index Terms: </label>Consumer behavior  Service tax provision  Demand and supply management  Trends in services marketing  Marketing mix elements for services 
<br/><br/><label>Dewey Class. No.: </label>658.916 58  / APT