Keller, Keving Lane. <br/><br/>
Strategic brand management/2e 

 - 2nd ed. 
 - New Delhi  PHI  2003 
 - 788p. 
<br/><br/><label>ISBN: </label>978120323094 
<br/><br/><label>Subjects--Index Terms: </label>Opening prospective  Planning and implementing brand marketing programmes  Measuring and interpreting brand performance  Growing and sustaining brand equity  Closing prospective 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL;1