TY  - BOOK
AU  - Keller, Keving Lane.
TI  - Strategic brand management/2e
SN  - 978120323094
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - PHI
KW  - Opening prospective
KW  - Planning and implementing brand marketing programmes
KW  - Measuring and interpreting brand performance
KW  - Growing and sustaining brand equity
KW  - Closing prospective
ER  -