Kumar, Ramesh S <br/><br/>
Marketing and branding   the Indian Scenario 

 - India  Pearson  2007 
 - xiv,482p. 
<br/><br/><label>ISBN: </label>9798131700975 
<br/><br/><label>Subjects--Index Terms: </label>Application of product and brand related strategies  Dimensions of distribution and retailing  Dimensions of pricing 
<br/><br/><label>Dewey Class. No.: </label>659.1  / KUM