TY  - BOOK
AU  - Kumar, Ramesh S
TI  - Marketing and branding : the Indian Scenario
SN  - 9798131700975
U1  - 659.1 
PY  - 2007///
CY  - India
PB  - Pearson
KW  - Application of product and brand related strategies
KW  - Dimensions of distribution and retailing
KW  - Dimensions of pricing
ER  -