Joshi, Rakesh Mohan <br/><br/>
International marketing 

 - New Delhi  Oxford university press  2005 
 - xiii,750p. 
<br/><br/><label>ISBN: </label>9780195671230 
<br/><br/><label>Subjects--Index Terms: </label>Concept of international marketing  Entering international marketing  International marketing research  Building brands in international market  Emerging issues 
<br/><br/><label>Dewey Class. No.: </label>658.848  / JOS