TY  - BOOK
AU  - Joshi, Rakesh Mohan
TI  - International marketing
SN  - 9780195671230
U1  - 658.848 
PY  - 2005///
CY  - New Delhi
PB  - Oxford university press
KW  - Concept of international marketing
KW  - Entering international marketing
KW  - International marketing research
KW  - Building brands in international market
KW  - Emerging issues
ER  -