TY  - BOOK
AU  - Mentzer,John.T
TI  - Fundamentals of supply chain management: twelve drivers of competitive advantage
SN  - 9788178294575
U1  - 658.7 
PY  - 2004///
CY  - New Delhi
PB  - Response
KW  - Supply chain management
KW  - Look for supply chain synergies
KW  - Substitute information for assets
KW  - Not all products are created equal
ER  -