Churchill, Gilbert.A. <br/><br/>
Marketing research/8e 

 - 8th ed 
 - Singapore  Thomson  2002 
 - xxvi,1006p. 
<br/><br/><label>ISBN: </label>9789812548719 
<br/><br/><label>Subjects--Index Terms: </label>Determine research design  Sample design and data collection  Analysis and interpretation of data  Design data- collection methods and forms  Marketing research ,the research process and problem definition 
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHU