TY  - BOOK
AU  - Churchill, Gilbert.A.
AU  - Lacobucci, Dawn
TI  - Marketing research/8e
SN  - 9789812548719
U1  - 658.83 
PY  - 2002///
CY  - Singapore
PB  - Thomson
KW  - Determine research design
KW  - Sample design and data collection
KW  - Analysis and interpretation of data
KW  - Design data- collection methods and forms
KW  - Marketing research ,the research process and problem definition
ER  -