TY  - BOOK
AU  - Ingram, Thomas N
AU  - LaForge, Raymond W
AU  - Avila, Ramon A
AU  - Schwepker, Charles H
AU  - Williams , Michael R
TI  - Sales  management/5e: analysis and decision making
SN  - 9789812542731
U1  - 658.81 
PY  - 2005///
CY  - Singapore
PB  - Thomson
KW  - Directing  the salesforce
KW  - Describing the personal selling function
KW  - Determining salesforce effectiveness and performance
ER  -