Cooper, Alan <br/><br/>
How to plan advertising /2e 

 - 2nd ed. 
 - Singapore  Thomson  2004 
 - xvii,201p. 
<br/><br/><label>ISBN: </label>9789812436986 
<br/><br/><label>Subjects--Index Terms: </label>Planning context   Role for advertising   Developing advertising strategy   Creative briefs and briefing   Campaign evaluation 
<br/><br/><label>Dewey Class. No.: </label>659.111  / COO