TY  - BOOK
AU  - Cooper, Alan
TI  - How to plan advertising /2e
SN  - 9789812436986
U1  - 659.111 
PY  - 2004///
CY  - Singapore
PB  - Thomson
KW  - Planning context
KW  - Role for advertising
KW  - Developing advertising strategy
KW  - Creative briefs and briefing
KW  - Campaign evaluation
ER  -