Lamb, Charles W <br/><br/>
Marketing/7e 

 - 7th ed. 
 - Singapore  Thomson  2004 
 - xxxviii,774p. 
<br/><br/><label>ISBN: </label>9789812435125 
<br/><br/><label>Subjects--Index Terms: </label>The worlds of marketing  Product decision  Distribution decision   Promotion decision   Pricing decision 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM