TY  - BOOK
AU  - Lamb, Charles W
AU  - Hair,Joseph F
AU  - McDaniel, Carl
TI  - Marketing/7e
SN  - 9789812435125
U1  - 658.8 
PY  - 2004///
CY  - Singapore
PB  - Thomson
KW  - The worlds of marketing
KW  - Product decision
KW  - Distribution decision
KW  - Promotion decision
KW  - Pricing decision
ER  -