Ramaswamy,V S <br/><br/>
Marketing management planning/3e  planning implementation and control global perspective indian context  

 - 3rd ed. 
 - Delhi  MacMillan  2002 
 - xxxv,748p. 
<br/><br/><label>ISBN: </label>9780333937198 
<br/><br/><label>Subjects--Index Terms: </label>Indian marketing environment   Pricing and promotion   Managing distribution  Managing the product   Special fields in marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM