TY  - BOOK
AU  - Ramaswamy,V S
AU  - Namakumari, S 
TI  - Marketing management planning/3e: planning implementation and control global perspective indian context 
SN  - 9780333937198
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - MacMillan
KW  - Indian marketing environment
KW  - Pricing and promotion
KW  - Managing distribution
KW  - Managing the product
KW  - Special fields in marketing
ER  -