Chernatony, Leslie de <br/><br/>
From brand vision to brand evaluation/2e  the strategic process of growing and strengthening brands 

 - 2nd ed. 
 - USA  Butterworth  2006 
 - xviii,318p. 
<br/><br/><label>ISBN: </label>9788131213384 
<br/><br/><label>Subjects--Index Terms: </label>Planning for integrated brands  Employing the brand -building process   Changed notion of brand management 
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE