TY  - BOOK
AU  - Chernatony, Leslie de
TI  - From brand vision to brand evaluation/2e: the strategic process of growing and strengthening brands
SN  - 9788131213384
U1  - 658.827 
PY  - 2006///
CY  - USA
PB  - Butterworth
KW  - Planning for integrated brands
KW  - Employing the brand -building process
KW  - Changed notion of brand management
ER  -