Kevin,Roger A <br/><br/>
Marketing/8e 

 - 8th ed. 
 - New Delhi  TMH  2007 
 - xxx,750p. 
<br/><br/><label>ISBN: </label>9780070620124 
<br/><br/><label>Subjects--Index Terms: </label>Initiating the marketing process   Understanding Buyers and markets   Targeting marketing opportunities   Satisfying marketing opportunities   Managing the marketing process 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER