TY  - BOOK
AU  - Kevin,Roger A
AU  - Hartley, Steven W 
AU  - Berkowitz ,Eric N
AU  - Rudelius , William 
TI  - Marketing/8e
SN  - 9780070620124
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - TMH
KW  - Initiating the marketing process
KW  - Understanding Buyers and markets
KW  - Targeting marketing opportunities
KW  - Satisfying marketing opportunities
KW  - Managing the marketing process
ER  -