TY  - BOOK
AU  - Johnson,Gerry Schules
AU  - Scholes , Kevan 
AU  - Whittington ,Richard
TI  - Exploring corporate strategy/7 e : text and cases
SN  - 9788131719251
U1  - 658.412  
PY  - 2005///
CY  - New Delhi
PB  - Pearson education 
KW  - Strategic choices
KW  - Strategic position
KW  - Strategy into action
KW  - How Strategy develops
KW  - Case studies
ER  -