TY  - BOOK
AU  - Sagar, Mahim
AU  - Singh, Deepali
AU  - Agrawal, D P
AU  - Gupta, Achintya
TI  - Brand management
PY  - 2009///
CY  - New Delhi
PB  - Ane books 
KW  - Brand identity
KW  - Elements of brand management
KW  - Brand personality: carrier of brand identity
KW  - Brand positioning
KW  - Brand equity
ER  -