Ramaswamy, V.S <br/><br/>
Marketing Management  planning implementation and control 

 - 2nd ed 
 - Delhi  Mac millan India Ltd.  1990 
 - xx,624p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM