Moorthi, Y.L.R. <br/><br/>
Brand management: the Indian context 

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 - New Delhi  Vikas Pub. House  1999 
 - viii, 171p   
<br/><br/>   
<br/><br/><label>ISBN: </label>81-259-0739-4 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Brand management 
<br/><br/><label>Dewey Class. No.: </label>658.626