TY  - BOOK
AU  - Moorthi, Y.L.R.
AU  - 
TI  - Brand management: the Indian context
SN  - 81-259-0739-4
U1  - 658.626 
PY  - 1999///
CY  - New Delhi
PB  - Vikas Pub. House
KW  - Brand management
ER  -