TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - New strategic brand management: creating and sustaining brand enquity long term/4e
SN  - 9788175544406
U1  - 658.827 
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Brand system
KW  - Management
ER  -