Ind, Nicholas  <br/><br/>
Beyond branding  how the new values of transparency and integrity are changing the world of brands 

 - London  Kogan page  2008 
 - xviii, 236p 
<br/><br/><label>ISBN: </label>0749442123 
<br/><br/><label>Subjects--Index Terms: </label>Brand name products  Business choice  product management  
<br/><br/><label>Dewey Class. No.: </label>658.827  / IND