TY  - BOOK
AU  - Blattberg, Robert C.
AU  - Byung-Dikim 
AU  - Scott, A. Neslin
TI  - Database marketing: analyzing and managing customers
SN  - 9788184893847
U1  - 658.834 2 
PY  - 2010///
CY  - New Delhi
PB  - Springer Pvt. Ltd
KW  - Database marketing
ER  -