TY  - BOOK
AU  - Kotabe, Maasaki
AU  - Kristiaan, Helsen
TI  - Sage handbook of international marketing
SN  - 9781412934282
U1  - 658.848 030 
PY  - 2009///
CY  - London
PB  - Sage Publications
KW  - International marketing
ER  -