TY  - BOOK
AU  -  Nath. R, Akhil
AU  - Mavoothu, D
TI  - Customers' Perspective towards value added services in mobile phones - with reference to TATA indicom
PY  - 2010///
CY  - Kochi
PB  - School of Management Studies
KW  - Value added services in Telecom
KW  - Brand Selection
KW  - Tata Teleservices
N1  - MBA (FT)
ER  -