TY  - BOOK
AU  - Berson, Alex
AU  - Smith, Stephen
AU  - Thearling, Kurt
TI  - Building data mining applications for CRM
SN  - 9780070402737
U1  - 658.812 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Data mining
KW  - Decision support system
ER  -