Padmanabhan,V.S. <br/><br/>
Advertising and sales promotion  an Indian perspective 

 - New Delhi  Ane books Pvt Ltd  2011 
 - x,340p 
<br/><br/><label>ISBN: </label>9788190832281 
<br/><br/><label>Subjects--Index Terms: </label>Advertising  Sales promotion  Marketing 
<br/><br/><label>Dewey Class. No.: </label>659.1  / PAD