Smith,Paul Russell <br/><br/>
Marketing  communication/5e  integrating offline and online with social media 

 - 5th edition 
 - London  Kogan pages  2011 
 - xviii,483p 
<br/><br/><label>ISBN: </label>9780749461935 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Channels  Integrated Marketing  Social Media 
<br/><br/><label>Dewey Class. No.: </label>658.84  / SMI