TY  - BOOK
AU  - Biswas, Supriya
TI  - Relationship marketing: concepts, theories and cases
SN  - 9788120339835
U1  - 658.834 5 
PY  - 2011///
CY  - New Delhi
PB  - PHI learning
KW  - Marketing
KW  - Customer relationship management
KW  - Cross selling
KW  - Up selling
ER  -