Lee, Nancy, <br/><br/>
Social marketing   influencing behaviors for good/4e 
Nancy R. Lee, Philip Kotler. 
 - 4th ed. 
 - Thousand Oaks, Calif  SAGE Publications,  c2011. 
 - xi, 502 p. :  cd rom 
<br/><br/><label>ISBN: </label>9788132110200 
<br/><br/><label>Subjects--Index Terms: </label>Social marketing Behavior modification 
<br/><br/><label>Dewey Class. No.: </label>658.84  / LEE