TY  - BOOK
AU  - Lee,Nancy
AU  - Kotler,Philip
TI  - Social marketing : influencing behaviors for good/4e
SN  - 9788132110200
U1  - 658.84 
PY  - 2011///
CY  - Thousand Oaks, Calif
PB  - SAGE Publications
KW  - Social marketing
KW  - Behavior modification
ER  -