Kim, W. Chan. <br/><br/>
Blue ocean strategy  how to create uncontested market space and make the competition irrelevant / 

 - Boston, Mass. :  Harvard Business School Press,  c2005. 
 - xv, 240 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM;1