Silver,Lawrence et.al <br/><br/>
The Essential of Marketing Research 

 - 3rd ed 
 - Newyork  Routledge  2013 
 - ix,362p. 
<br/><br/><label>ISBN: </label>9780415899284 
<br/><br/><label>Subjects--Index Terms: </label>data analysis and reporting The marketing research process and decision making 
<br/><br/><label>Dewey Class. No.: </label>658.83 SIL