TY  - BOOK
AU  - Silver,Lawrence et.al
TI  - The Essential of Marketing Research
SN  - 9780415899284
U1  - 658.83 SIL 
PY  - 2013///
CY  - Newyork
PB  - Routledge
KW  - data analysis and reporting
KW  - The marketing research process and decision making
ER  -