TY  - BOOK
AU  - Geethu Lakshmi,A
TI  - A Study on Factors Affecting Consumerssssssss Brand Switching in Cellular Networks
PY  - 2014///
CY  - Kochi
PB  - School of Management Studies
KW  - Consumer Brand
KW  - Cellular Networks
N1  - MBA(IB)
ER  -