Amritha,Ajith <br/><br/>
A Study on Impact of Celebrity Endorsement on Youth's Buying Behaviour-With Special Reference to Student's of CUSAT 

 - Kochi  School of Management Studies  2014 
 - 86p 
<br/><br/> MBA(TT) 
<br/><br/><label>Subjects--Index Terms: </label>Consumer Behaviour