TY  - BOOK
AU  - Amritha,Ajith
TI  - A Study on Impact of Celebrity Endorsement on Youth's Buying Behaviour-With Special Reference to Student's of CUSAT
PY  - 2014///
CY  - Kochi
PB  - School of Management Studies
KW  - Consumer Behaviour
N1  - MBA(TT)
ER  -