TY  - BOOK
AU  - Thompson, Arthur A
TI  - Crafting and executing strategy: the quest for competitive advantage concepts and cases
SN  - 9789339204082
U1  - 658.4012 THO'2014' 
PY  - 2014///
CY  - NewDelhi
PB  - McGraw Hill Education
KW  - executing strategy--crafting
ER  -