Wells, William D <br/><br/>
Advertising  principles and practice 

 - NewDelhi  Pearson  2006 
 - 592p. 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>Subjects--Index Terms: </label>advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL