Adkins,S <br/><br/>
Cause related marketing  who cares wins 

 - New Delhi  Butterworth Heinemann  1999 
 - 307p 
<br/><br/><label>ISBN: </label>9780750 644815 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - management  Management - marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ADK